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New Face:
01 Jul 2013 20:02:02
Darshan Jayanetti New CEO of Blue Diamonds


Jul 01, 2013 (SLBO) - In a filing to Colombo Stock Exchange Blue Diamonds Jewellery Worldwide PLC (BLUE) said that it had appointed Darshan Jayanetti as the new Chief Executive Officer of the company with effective from 1st July 2013.

However company did not give any career profile brief of the Darshan Jayanetti.

But available online resources note that there is a person titled 'Darshan Tarindra Jayanetti' who is the Chief Executive Officer of Nakshatra Overseas Limited, and the Country Representative and Liaison for LFC Aspire Limited who is also a Board Member of Sri Lanka Tea Board.

Accordingly LFC Aspire Ltd notes that in a high profile professional career, Jayanetti for five years headed as Chairman the Janatha Estate Development Board (JEDB) and Sri Lanka State Plantation Corporation (SLSPC).


File Photo: Darshan Jayanetti at a Social Function

It notes that these two bodies control four hundred and seventy two Tea and Rubber estates belonging to the Government of Sri Lanka. It further notes that he has also served as Director of Sri Lanka Tea Board, Sri Lanka Rubber Research Corporation, Sri Lanka Tea Research Corporation and also as a Member of Special Projects and Land Alienation Committee set up by the Government of Sri Lanka.

LFC Aspire (Private) Limited offers the entire range of traditional corporate finance services i.e. M&A, Valuations, Joint Ventures, Private Equity and Transaction Advisory Services. With the objective to bridge the aspirations of visionaries driving ambitious ventures to the next level.

Darshan of LFC Aspire had established LFC Aspire local operations at Phase 1, Export Processisng Zone, Katunayake which is also the listed address of Nakshatra Overseas (Pvt) Ltd. Blue Diamonds also has its official factory at 9.Ring Road,Export Processing Zone (EPZ),Katunayake,In another business listing Nakshatra Overseas (Pvt) ltd notes its business address as Unit 16, Upper Floor (A), Plaza Complex, Export Processing Zone, Katunayake.

Where is the Diamond Trading House that was to be established by Nakshatra Overseas?

Back in July 2009 it has been reported in media that approval had been granted for Nakshatra Overseas (Private) Ltd to set up a diamond trading house in Sri Lanka and the the investment agreement that was facilitated by the BOI is worth US $ 1.6 million.

Accordingly The foreign investors, Nakshatra Overseas (Private Ltd) after setting up the facility will import un-cut diamonds, cut and polished diamonds as well as other precious stones for re-export.

That time it had been told that the venture also has plans of establishing a gold and diamond jewellery manufacturing plant in the near future.

"The gold and diamond jewellery plant will provide employment for over 100 people.Precious stones and diamonds will be imported from countries such as Brazil, Belgium, Japan and Hong Kong" Nakshatra offiicials had revealed at the time adding the processed products from the venture will be exported to the U.K, Singapore and Middle East.

That time it had said that the Commercial operations is expected to commence in two months.
The agreement was signed by Santosh Doshi, Managing Director of Nakshatra Overseas (Private) Limited on behalf of the company.

Source News Link:http://news.internetstones.com/diamond-trading-house-to-be-set-up-in-sri-lanka#sthash.rg9NRxD4.dpuf

Is Jayanetti connected to Nakshatra India?

However it is not evident in public information domains whether Nakshatra Overseas Pvt Ltd in Sri Lanka and its signatory for the agreement in 2009 Santosh Doshi and Darshan Jayanetti is connected to India's largest Diamond trader - Nakshatra Jewellery.

On the other hand India's Nakshatra is one of the most respected and most preferred brand jewellery brands in India based in Mumbai, Maharashtra. It is a part of multi billion Gitanjali Group. The jewellery range includes rings, earrings, neck sets and bracelets in novel designs.It is India’s largest and fastest growing jewellery brand in India. Nakshatra is a brand owned by the Gitanjali Group (DTC),with manufacturing, distribution and marketing rights held by done by Brightest Circle Jewellery.

Back in late 2000, one of the largest Diamond Miners in the world De Beers set up campaign to promote the demand for diamond jewellery in India that had a new facet named 'Nakshatra', its brand for the range of traditional floral design catering to the Indian market.

The Nakshatra range, which comprise earrings, pendants and rings, was said to be being launched in 25 cities across the country from October 1, 2000 and that time it was said that De Beers has tied up with five sight holders - Gili, Josh diamonds, Kirti Diamonds, Unidesign and Reeves - who will manufacture the Nakshatra range and sell these to retailers across the 25 cities.

Luxembourg based De Beers is a family of companies that dominate the diamond, diamond mining, diamond hops, diamond trading and industrial diamond manufacturing sectors worldwide with a US $ 6.1 billion revenue annually. De Beers is active in every category of industrial diamond mining: open-pit, underground, large-scale alluvial, coastal and deep sea.

But in January 2008, India's Gitanjali group - one of the largest branded jewellery retailers in the world - that has a US $ 2.1 billion revenue annually bought Nakshatra Diamonds - De Beers Groups Flagship brand in India. Gitanjali Group was established in 1966 and is one of the earliest diamond houses in India. Having received over 50 National and Council awards from the Ministry of Commerce, India for outstanding exports, it is today one of the leading diamond and jewellery export companies in India. Gitanjali, a $900 million multinational group, is a Public Listed Company. The Group has its business spread across the globe including countries like USA, UK, Middle East, Thailand, Belgium, China, Japan, Italy and South East Asia.

Investment by Gitanjali that time exceeded Indian Rs. 100 crores or Indian Rs. 1 billion which included brand nurturing, brand purchase and stake Nakshatra brand purchase and 100 % stake in Brightest Circle Jewellery Private Ltd. (BCJPL).

That time it was reported that the Company would pump in another Indian Rs.100 crores or Indian Rs. 1 billion over the next 2 years and will strengthen its position as pioneers of branded diamond jewellery in India owning the largest & top most brands.

Diamond Trading Company's most premium brand 'Nakshatra' is sold to over 480 jewellers in India and also worldwide in United Kingdom, Singapore, Angola, GCC & Lahore; Nakshatra will now be available in over 200 different retail formats, which includes stand-alone stores, shop- in shops, airports, etc.